Outcome in the headline
'Get paid faster' beats any feature list.
An invoicing product site that sells the outcome: getting paid.

Ledgerly sells to people who hate the task it automates, so the site never talks about the feature — it talks about the eleven days you get back.
The pricing section is deliberately near the top: this is a considered purchase for a small business, and hiding the price costs more trust than the number does.
Per-seat SaaS with a usage component. Small businesses self-serve, so the page has to answer pricing before it earns a signup.
'Get paid faster' beats any feature list.
Small businesses leave when pricing is hidden.
Free until money moves removes the last objection.